No Over Thought

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ABOUT THE BASIC MINDSET
WEBSITE MAINTENANCE


As we compile, build and manage a website – a key point to remember is that we need to have certain features, actions, tools, disciplines and expectations working together to attain a particular result (i.e. a respectable/reliable website).

This past winter I was snowblowing our driveway. It's a rather long (and steep) driveway and shared by two other neighbors on the street end of it. I enjoy the sport of snowblowing. Anyway, I have an old 1978 Deere 316 Tractor with a 42" snow blower attachment on it (for winter). It is generally overkill, but this past 2025-26 New England Winter really did put it to the test. I was up doing the "city plow overpush" – the pile of snow that the street plow leaves in front of every driveway – I believe it is called a "snow berm." The snow there is alwfools-thought
ays heavier, thicker and icier than the regular downfall. Somewhere in that process I lost the bolt that hinges the blower's hydraulic ability to lift and drop – up and down. I first noticed something was wrong, but because it was still snowing (cold and miserable) I continued for a while. Then, I realized "something was (really) wrong because I could not lift the snow blower edge above the ground. It was time to get back to the house and into the garage. I took a look (photo above). Needless to say, I wasn't too thrilled once I figured out what had happened. There was no bolt in the hinge. (In the photo you cannot even see the hole where the bolt was supposed to go.)

I walked back up the driveway and looked in the snow banks for the part(s) – already knowing it was probably a fool's thought that I might find the bolt. Adding insult, there was also the chance that the bolt had made it into the auger and out the chute. In that case, the bolt could be anywhere! The blower can throw the snow a good fifteen-to-twenty feet with the right type of snow. And, I had blown snow onto the two neighbors properties, the street and just about everywhere. Needless to say, I did not find it. Eventually, I ended up buying a used pivot bolt and bushing on eBay from a guy that guaranteed it was what I was looking for. But, once it arrived (a few days later) it did not fit. The short story, I have a friend that was able to make the parts for me. All was well for the rest of the winter.


THE MISSING BOLT ON A WEBSITE

Building a website is an exciting, challenging and (sometimes) involved process. There are certain "things" I like to include in every website build. They are the tools that allow the owner to see how the website is performing. They are the parts that allow me to tweak, modify and adjust content and code to meet circumstances and expectations. 

Much like the missing bolt on the snowblower, sometimes a part is just missing and as a result a part of it (the website) is just not working as expected. Without much of a rhyme or reason, the website just either doesn't perform as it once did or it becomes clunky. Such things can include just about anything and everything from page load times, to questions on its authenticity, to loss of audience or rank – to... just about anything. 

To deal with this I ofen play with meta information, analytics, search tools, content reviews and the technical pieces behind the site”. 


The point is simple. When something is not working right – take whatever it needs to fix it. No client really cares about the "behind the scenes" problems of server codes and strategic analytics. They just want the website to work for them. I understand that. I treat all websites that I manage with that same care and urgency. If I cannot initially come up with a solution, I have no problem going the extra yard to find one. 

I believe that the majority of my long-term clients have stayed with me because they know about all this. As a rule I am proactive to any of the possibilities of error or confusion. And, I build so that the "fix" is never really anything dramatic – at worst, it's a couple of days of trying the most obvious. At best, the answer is really right in front of me and I just have to implement it.